Many reviewers have made the connection between Don’t Look Up and climate action, but that misses the point. Given that the title of the movie is Don’t Look Up, but the protagonist does the opposite, that opening sequence preps the audience for a primer on how to communicate what you see with your own eyes, when your society is overwhelmed by non-factual information. On further examination it is barreling straight towards Earth, no doubt about it.
She looks up into the cosmos through a powerful telescope and discovers a new comet, which is big enough to destroy the Earth. Don’t Look Up is more than a climate crisis messageĭon’t Look Up begins with a scientist literally doing the opposite. In that regard it should make the “suggested viewing” list for corporate training on brand reputation and social responsibility. Don’t Look Up also serves a much broader purpose, as a primer on communicating in the age of media clutter.
The new Netflix movie Don’t Look Up is getting all sorts of reviews, many of which center around the film’s not-so-hidden messaging on climate action.
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